Ghostwriting

Start where you are.

You don’t need another person to manage. You need a senior writer who can get inside the work and run with it.

Your name goes on it. Mine doesn’t.

Gina Calvert smiling over a cup of coffee in a garden

Which one sounds like you?

You know exactly what you need

Website, articles, reports, overflow projects.

You know what you want to accomplish

A newsletter in your voice.
A thought-leadership presence.
A stronger executive or brand voice.

You know there’s something there

A direction, an idea, a body of expertise that hasn’t quite taken shape yet.

Explore Authority Assets →

Let’s get something off your list.

Vision2 sample AI anxiety guide sample Shift Happens playbook sample

Website copy

Clear messaging and copy that give you or your organization a distinct, consistent voice — without six months of staring at a half-finished site.

Guides & reports

Substantial pieces that turn expertise into something useful, credible, and worth reading.

Thought leadership

Articles and longer form pieces that express your point of view — or your company’s.

Newsletters

A reason for people to keep hearing from you — in a voice they recognize as yours.

Social content

A consistent presence without turning yourself into a content creator.

Custom content

Bring me the assignment. If it’s writing and it needs senior-level thinking behind it, let’s talk.

See the portfolio →
Gina Calvert smiling on a street in Rome

You bring the assignment.
I’ll take it from there.

  1. 1

    You share.

    Point me in the right direction and give me what I’ll need to work with.

  2. 2

    I get inside the work.

    I learn the subject, the context, and the voice behind it.

  3. 3

    You respond. I refine.

    You stay involved without taking the work back.

Why hire a ghostwriter when AI is available?

AI can help with parts of the job.
You’re hiring me to own the whole thing.

  1. People can spot AI writing — and they’re tired of it.
  2. AI is only as good as the direction you give it.
  3. You don’t know everything you know.
  4. Someone still has to decide what’s worth saying.
  5. Managing AI is still work.
  6. While you’re not thinking about it, I am.

Ways to work with me

Hourly $150/hr
Best when the work is diverse and evolving. You’ll know the expected hours before I start.
Project Quoted
Best when the assignment is clear and contained. One scope. One price.
Ongoing Custom
Best when you want a writer you can keep calling. We’ll settle into a rhythm that works.
Let’s talk

Kind words

Dennis Behrman
Dennis BehrmanChief Marketing Officer, Agility RecoveryManaged Gina at ACTIVE Network, ResMan, Point Predictive and One Model
“Under Gina’s leadership of the content function, my marketing team consistently moved the ball forward. The bottom line was always conversion, and I was never disappointed.”
Hollie Murrin
Hollie MurrinDirector of Marketing, FintechManaged Gina at Vision2 and Silver Oak Securities
“Gina is a gifted writer who can take on any subject and engage the audience at the level most relevant to them.”
Jeff Hook
Jeff HookSaaS Consultant
“Gina really adds value to my content without changing what I’m trying to say.”

Your move.

You’ve got a lot to say.
Let’s make something of it.

First call's on me.

Gina Calvert on a mountain bike, smiling, with her shadow stretching behind her